Google Ads Training
Do you see your competitor’s website at the very top of Google’s search results, while your own site is nowhere to be found? Or worse, is your competitor advertising on your company name? Do you want your website to appear on the first page of Google as well?
Then Google Ads are essential for your business. During our two-day training, we’ll show you exactly how to get started.



Why join this two-day Google Ads training?
Aren’t potential customers in your local area finding your business or shop easily enough? Advertise with Google Ads and appear on the first search results page to attract more website visitors and customers.
Want to better monitor and evaluate your marketing agency? Are you unsure about the quality of your Google Ads campaigns and would like to review and improve the results yourself?
In our Google Ads course, we’ll show you how to generate more leads, quote requests, or even direct sales.
You’ll not only learn the theory but also get hands-on experience during the training. You’ll immediately set up a search campaign to rank high with people actively looking for what you offer. We’ll also give you a clear step-by-step plan to keep improving your campaigns.
Programme
The following topics will be covered during the two-day Google Ads training.
- Day 1: Google Ads Strategy and Setting Up Successful Campaigns
- You’ll learn how to create a Google Ads account
- You’ll learn how to identify advertising opportunities for your business
- You’ll learn how to structure your campaigns
- You’ll learn how to build campaigns and ad groups
- You’ll learn how to identify and implement the keywords your customers use
- You’ll learn how to bid on the right keywords
- You’ll learn how to write high-performing ad copy
- Day 2: Google Ads Analysis and Optimization
- You’ll learn how to set up ad extensions
- You’ll learn how to work with advanced bidding strategies
- You’ll learn how to identify and interpret key metrics
- You’ll get practical tips & tricks to get started right away
- You’ll learn the different targeting options for display banners
- You’ll learn how to set up and track conversions
- You’ll learn how to optimize campaigns to get maximum results with minimal budget
Who is this Google Advertising course for?
The Google Ads training is for anyone who wants to be found by potential customers searching for your product or service. It’s suitable for both beginners in online marketing and those looking for a refresher on the latest features in Google Ads.
Practical info
- Location Zandhoven: Kingsberry, Hallebaan 9, 2240 Zandhoven (near exit Massenhoven on E313 or exit Zoersel on E34)
- Location Ghent: Spazio 24 (Wiedauwkaai 24, 9000 Ghent)
- Time: 9:30 AM – 4:30 PM
- Limited spots available – we work with small groups to keep the sessions highly interactive
- Certificate included
- Warm or cold restaurant lunch
- Bring a second participant for free
- Option to follow the training online
Low cost, big results
For a one-day training at Kingsberry, the cost is €985.
Kingsberry Academy trainings pay off quickly — previous participants often say so.
And this course will be no different:
- Your communication gets a fresh look you can manage yourself.
- You’ll save time brainstorming creative ideas.
- You’ll rely less on external graphic designers.
Take advantage of the 1+1 deal and bring a friend, colleague, or employee to the course for free!

Google
Advertising
Sign up now for the
Google Ads course!
€ 1.970 € 1.379*
What did previous participants think of our
trainings?
Clear and structured
Clear and well-organized, Ellen is very pleasant, structured, and has a nice voice to listen to.
Han
Dieltjens
Han
Dieltjens
Hands-on training
Very interesting course with lots of practical exercises where we could create our own campaigns. The training was led by an expert who knows all the tips & tricks.
Johnny
ALV
Johnny
ALV
Everything was great
The interaction kept me engaged. Lots of practical examples and tips & tricks were shared. The presentation and explanation were very clear and well delivered.
Lotte
Lineas
Very good training
It was completely new to me, so the training was very good. The presentation was never boring, the location was beautiful, and the facilities were more than sufficient.
Kim
Goodwill
Good training!
Good presentation with thorough, in-depth, and well-supported explanations.
Kom
DSG Belgium
Do you have a question or want more information?
Let us know how we can help you.